Apollo says VP Marketing. Your CRM says she left six months ago. LinkedIn says Director at a different company. Your SDR gets whichever field synced last.
Not a bounce. Not a wrong number. A contact that looks fine in every source individually — and is wrong in all of them at once. This is the most expensive kind of bad data because no validation rule catches it.
A proprietary five-step pipeline built and operated in-house by Documore LLC — not a dashboard wired to your CRM, not a spreadsheet exercise. Every record passes through all five stages before a score is assigned.
Every record exits the assessment with a score, a verdict, and a reason. No black box — every recommendation is traceable back to the signals that drove it.
| Contact | Company | ICP Fit | Confidence | DI Score | Prior Campaigns | Verdict |
|---|
↑ Scores animate on load.
Fixed price, fixed scope, five-to-seven business days. Three inputs in, four deliverables out.
Acton, MA · Remote delivery · Global clients
Each stands alone. Together they move from a one-time audit to a live decision layer inside your GTM operation.
A Decision Integrity Score (DI Score) is a 0–100 composite measure of how trustworthy a prospect record is. It combines ICP fit, contact confidence, email deliverability, duplicate history across prior campaigns, and whether your enrichment sources agree on the same contact details. A high score means the record is reliable and worth SDR time. A low score means something is wrong — a conflicting title, a stale company, a validation failure — and the record needs to be verified before anyone dials.
Enrichment tools are built to add data to records, not to check whether that data agrees across sources. When a contact changes roles or companies, different tools update at different speeds — or not at all. Most CRM syncs resolve the conflict by taking the most recently updated value, regardless of accuracy. The result is that a contact who left a company six months ago can still appear as a current employee in Apollo while your CRM has already marked them as departed. A source agreement check surfaces these conflicts explicitly rather than silently picking a winner.
The Assessment is a fixed-price, fixed-scope engagement. You provide three things: your CRM export, your Apollo export, and your target ICP definition. In return you receive a Data Integrity Report (how much of your database is reliable, and why), Lead Confidence Scores for every record with the reason behind each score, a ranked list of your Top 100 accounts by Decision Integrity Score, and an executive Findings Presentation with your database reliability rate and an estimate of wasted SDR capacity. Delivered in 5–7 business days. No scope creep, no hourly billing.
Validation tools check whether an email address is deliverable. Clay enriches records with additional data. Neither of them checks whether your sources agree with each other, catches contacts who have appeared in prior campaigns, or produces a ranked, explainable decision for every record. The Assessment does all of that and delivers a scored output your team can act on immediately — not a cleaner version of the same list with the same ambiguity about who is actually worth calling.
Standard deduplication removes duplicate rows within a single file. Cross-campaign deduplication checks each new contact against the history of all prior outreach — so if the same person appeared in a list three months ago under a different email address or a slightly different name spelling, they are flagged rather than treated as a new contact. This prevents the same prospect from being contacted repeatedly across campaigns, which wastes SDR time and damages sender reputation with the contacts who matter most.
The Assessment stands alone — there is no obligation to continue. Most clients use the Findings Presentation to make a data quality case internally, then move to monthly Lead Decision Support at $1,500–$3,000 per month. That engagement runs the same scoring process weekly against fresh data: new prioritized accounts, updated confidence scores, and conflict alerts delivered on a regular cadence. The Assessment is your baseline; the monthly service keeps it current.
Tell me what you're running and what the data problem looks like. I'll confirm scope and fit before anything starts.